New Appearance. Same Heritage.

You might have noticed we look quite renewed around here. New logo, new website, new way of saying things. Better now than ever to reintroduce ourselves, so who is Hagan in 2026?

The short answer hasn’t changed in a hundred years. We make gear for ski touring, the simple act of earning your turns. That can look a little different across the board. We make equipment for those seeking casual powder laps to those climbing and crossing mountain ranges. Either way, our equipment is for those who travel over snow on their own power. That’s the whole business. Not a little of everything for everyone, but one pursuit, built carefully, since 1924. 

That focus is the point that sets us apart from other brands. A lot of brands make skis, but those skis are seldom, if ever designed to go uphill in addition to downhill. Very few brands have spent a century making only the gear that gets you up a mountain and back down it: skis, bindings, skins, boots, poles, and certainly nothing that isn’t in service of that. When you do one thing for that long you get the details right, because the details are all there is to exceptional equipment. 

Over the next few weeks we’re going to tell that story properly: where we came from (an Austrian Workshop, 1924), what we actually make and why the small details matter, who ski touring is really for, the people who ride with us, and where we’re headed next. Consider this our opening chapter. 

But if you take one thing from it, take this: We’ve spent a hundred years getting one thing right, and we’re not about to start doing everything else. We may have a new look, but the same obsession remains. #skitouringforall